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2021

Products and accessories for professional hairdressers




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MY COLOR
MY COLOR - ALTER EGO ITALY - Hair Color

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ALTER EGO ITALY ❤️
MY COLOR
Hair Color


New professional E-COMMERCE

logo products of excellancellance

Permanent cosmetic color technology

Permanent coloring without ammonia and PPD able to effectively respond to the needs of customers who increasingly require a more comfortable and delicate color service.
Ultra-delicate formulation enriched with precious active ingredients that give a perfect hydration an anti-oxidant and anti-aging action.

Benefits:

  • 100% White Hair COVERAGE
  • High COSMETIC ACTION
  • Multiple CREATIVE POSSIBILITIES of the color service
  • INTENSE and bright reflections
  • RELIABILITY of the final result
  • Maximum CUSTOMIZATION of the color service
  • HIGH PERFORMANCE for a timeless color

nuances: available in 72 shades in 19 color series
packaging: 100 ml tube

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